Monthly Archives: August 2023 There are 2 posts.

When it comes to packaging a product, it is easy to underestimate the importance of this step. However, the packaging plays a crucial role in the shopping experience and the perception of the product by the consumer. Between the complex shapes, the varied dimensions and the imperatives of practicality, creating an original packaging that is both functional and aesthetically pleasing can prove to be a real challenge. In this article, we will explore original packaging ideas that manage to reconcile these two essential aspects.

In the automotive industry, design takes center stage, influencing every aspect of the car, from the exterior lines to the cabin. However, some car manufacturers go beyond vehicle design and bring their aesthetic know-how to other areas. One of these surprising areas is that of lighting. Renowned car manufacturers apply their design expertise to create elegant and innovative luminaires, offering a unique lighting experience. Let's find out how these luminaires combine the best of automotive design and functional lighting.